…at the KFC in South Africa and support your local poet!
KFC, since no record label, decided to create a kind of in-house guerrilla marketing to promote local music artists without the record label or contract to help them promote their music among the urban customers, and, of course, to make them come back and eat more chicken 🙂
So they created the so called “interactive record table” with the surface designed also by different local designers, creating an techie in-store experience while waiting for their orders.
nice idea indeed:
see the movie bellow