Fritsch uploaded the video to the internet in 2001. In 2006 he uploaded it to YouTube, and it went viral in 2007. According to Fritsch, its popularity began on a Latin American pornography site. After being posted on Break.com, it peaked on 28 September at more than 1 million views per day and was watched by over 10 million people over 6 months.
Short version of the crowd-founded documentary “The story of Technoviking” by Matthias Fritsch (engl. subtitles) here: