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Clarks, for Jamaica & for the music

The Clarks shoe – is the number one fashion item in Jamaican music business. The trend goes even beyond that, so Clarks eventually became the countries number one shoe ever.

The brand gives props to the worship of the caribbean people and the scene in general in their new book about this phenomenon: “Clarks in Jamaica” written and compiled by the DJ and designer Al Fingers. It features photographs, interviews and archival material with the special focus on the Jamaican musicians who wear and sing about their favorite garment: the Clarks shoe, the cult, apparently alive among the rudeboys and rastas since the 50’s already.

Photographs by Mark Read available via One Love Books

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AL FINGERS:al_fingers

additionally to the book, BBC made a documentary on the same subject, see it here!


Post by DVN